AZ AANHPI Advocates & AANHPI Rising Tide
Mixed Change has partnered with AZ AANHPI Advocates and its sister PAC, AANHPI Rising Tide, since their founding—crafting visual identities and executing creative strategies to inform and mobilize Asian American, Native Hawaiian, and Pacific Islander voters in Arizona.
Issues
Elections, Electoral Politics, Equity, Inclusion, Voting, GOTV, Democracy, Judicial Accountability
Scope
Brand Identity, Logo Design, Website Design, Illustration, Print & Digital Design, Messaging, Copywriting, Translation, Video Editing, Digital Ad Campaigns
Brand Identity & Logos
We created distinct but connected brand identities for both AZ AANHPI Advocates and AANHPI Rising Tide, designed to reflect cultural pride, political power, and grassroots energy. These logos serve as visual anchors across all campaign communications and help establish trust and recognition in the community.
Election Mailers & Canvassing Literature
Each election cycle, we design targeted print materials including mailers, walk cards, and canvassing handouts that inform AANHPI voters about candidates, ballot initiatives, and how to make their voices heard.
These pieces are designed to be clear, culturally relevant, and visually engaging to cut through the noise and drive action.
Digital Ad Campaigns
We lead the strategy, messaging, creative direction, and execution of digital ad campaigns across Facebook, Instagram, and programmatic platforms. Our team crafts messaging frameworks tailored to key voter segments—blending clarity with urgency—then brings them to life through bold visuals, motion graphics, and social content.
In 2024, we managed a digital ad campaign with a budget exceeding $200K, generating over 18 million impressions and achieving an average clickthrough rate of 0.81%—well above political industry benchmarks.
