Don’t Get Pucked Outta Tempe
Don’t Get Pucked Outta Tempe was a grassroots campaign mobilizing everyday Tempe residents to reject the proposed construction of a new professional sports arena. The effort took on billion-dollar interests with bold, unfiltered visuals—and won.
Issues
Community Development, Capitalism, Equity, Advocacy, Elections, Gentrification, Housing, Transportation
Scope
Brand Identity Design, Logo Design, Website Design, Illustration, Graphic Design, Print Design
Campaign Identity & Visual Style
We created the campaign’s visual identity from the ground up, using irreverent but strategic design choices to resonate with local voters. Central to the brand was a coyote in sheep’s clothing, representing the NHL Coyotes’ billionaire owner. The style mixed punchy, grassroots energy with visual satire that spoke directly to the community.
Web, Print & Social Media Content
Once the visual direction was locked in, we developed the campaign’s digital hub, canvassing materials, mailers, and social media graphics. Each touchpoint was designed to educate, energize, and activate residents—contributing to the campaign’s ultimate success: defeating the arena proposal at the ballot box.
