The Free Billie Allen (FBA) Campaign is dedicated to securing justice for Billie Allen, who has been wrongfully incarcerated for over 27 years. Mixed Change has partnered with the Allen family on this pro-bono project to amplify their efforts in proving Billie’s innocence and ultimately bringing him home.
Free Billie Allen Campaign
Issues
Mass Incarceration, Wrongful Conviction, Racial Justice, Innocence, Liberation
Scope
Website Design, Illustration, Graphic Design, Print Design, Video Editing, Social Media Content Creation, Messaging, Copywriting, Campaign Strategy, Media Relations, Development and Fundraising
Website & Campaign Design
We’ve worked closely with the Allen family to design and manage the campaign’s digital presence. Our team has developed and maintained the campaign website and created engaging social media content to highlight Billie’s case and garner public support. We’ve also crafted the overall campaign strategy to ensure that each design element amplifies their message of justice.
Billboards & Print Materials
In addition to digital media, we’ve created impactful print materials and managed a series of digital billboards to raise awareness of Billie’s case. One key milestone was the placement of billboards near Capitol Hill during the final week of President Biden’s presidency, designed to spark attention and drive action toward Billie’s release.
Media Strategy & Fundraising
Our team has also provided ongoing media strategy, writing press releases, and supporting the Allen family in preparing for interviews and public outreach. We’ve also played a crucial role in fundraising, helping secure financial resources for campaign events and paid media opportunities to further amplify the campaign’s message and reach influential decision-makers.