The Bambi Fund
The Bambi Fund is a nonprofit based in Arizona working to empower historically excluded communities through access to funded opportunities. We partnered with the organization to create a bold, culturally-rooted visual identity and support their flagship initiative, The Hustle House—an entrepreneurship program uplifting formerly incarcerated individuals.
Issues
Criminal Justice, Reentry, Mass Incarceration, Returning Citizens, Detention, Abolition, Small Business, Economic Justice, Racial Justice, Economic Development
Scope
Brand Identity Design, Logo Design, Graphic Design, Illustration, Video Editing, Website Design, Social Media Content Creation, Copywriting
Brand Identity for The Bambi Fund
We developed the nonprofit’s visual identity from the ground up, crafting a logo, color palette, and typography system that feel energetic, accessible, and community-forward. The brand needed to resonate across a broad audience while remaining deeply rooted in values of empowerment, equity, and second chances.
Program Branding: The Hustle House
As a core offering of The Bambi Fund, The Hustle House needed its own distinct but connected brand identity. We created a sub-brand that reflects hustle, creativity, and resilience—built to energize and inspire formerly incarcerated entrepreneurs as they launch new ventures.
Small Business Design Support
Through The Hustle House program, we collaborated directly with five entrepreneurs to bring their business ideas to life. From 2024 to 2025, we developed custom branding and marketing materials for each startup—including logos, business cards, flyers, packaging, social media content, and bite-sized websites. We worked within lean budgets to deliver designs that were visually cohesive, culturally aligned, and ready for launch.
