We Imagine Safety
We Imagine Safety is an advocacy campaign developed by our client AZ AANHPI for Equity.Mixed Change collaborated with AZ AANHPI for Equity to create an advocacy campaign focusing on transformative justice, equity, and community safety.
Issues
Mass Incarceration, Abolition, Safety, Transformative Justice, Family Separation, Unity, Community Development, Equity, Immigration, Public Policy
Scope
Brand Identity Design, Logo Design, Website Design, Illustration, Graphic Design, Print Design, Messaging, Copywriting, Translation
Campaign Visual Identity & Illustrations
We developed the campaign’s full visual identity, including logo, color palette, and typography system. Central to the identity are a series of original illustrations that depict both the harm experienced by our communities under systems of oppression and the possibilities that come with collective care and liberation.
Website Design
We created a digital home for the campaign to inform, inspire, and activate. The site brings together visuals, messaging, and calls to action in a format that is easy to navigate, mobile-friendly, and accessible. Designed for both storytelling and organizing, the site introduces the campaign to a wider audience while honoring its grassroots foundation.
Sub-Campaign: Ancestors in the Making
As part of the larger initiative, we also developed visual assets and introductory materials for Ancestors in the Making, a sub-campaign focused on protecting immigrant communities in 2025. This work extends the campaign’s themes while introducing a distinct yet connected visual thread.
